How to create sustainable strategies?

Don’t you know what sustainability is?

Let me tell you; Sustainability is something that meets the needs of the present without compromising the ability of future generations to meet their own needs. One way is to connect your creative and thought-proactive concepts directly to your business or by conducting a materiality analysis. It involves considering what your stakeholders expect of you, as well as what’s critical to drive your business.

But here the same question arises again, how to create and imply sustainable strategies for your business and company.

Measure

Measuring is a kind of core part that is highly essential to sustainability strategy. You have to map out everything and map out all of your impacts across the value chain. You may get several critical insights through this strategy. Many of the impacts are either upstream especially in the supply chain or downstream in customers’ use of products and services.

For having sustainable project ideas, see which company’s impact is massive and leading towards progression. Think about the affecting factor, like the transportation of products from your factories to customers, can be an issue. Similarly, sometimes one has to minimize the use of air shipments only to improve the inventory practices. Of course, smart efficiencies in your facilities should also be incorporated, such as smart building technology, and renewable energy should also be considered.

Empower and support your team to drive results

In most companies, the sustainability strategy involves the organizations that manage real estate and buildings, supply chain, transportation, procurement, and product design. Business unit leads, marketing and human resources also may have an interest in the sustainability agenda and in publicizing the progress made. So, empower a team to build alignment and cohesion between the works of these different groups.

Set realistic goals and monitor your progress

The sustainability performance will be accelerated by clear goals, i.e., by reducing the carbon footprint for a compelling percentage by a specific date, or improving supplier diversity over a given period, for instance. Everyone is pulling toward the same key objectives that will speed the positive impacts and strengthen communication.

Story-telling is the key

Sustainability drives employee interaction, involvement, and competitive differentiation. That’s why, progress made toward goals, and the strategy to improve what’s material to stakeholders, should be communicated internally and externally. Many companies produce an annual sustainability report for just this reason. The report should include your customer materials and other stakeholder-facing communications to maximize its impact.

As sustainability becomes embedded in the company strategy and results become routine, be sure to capture the benefits to your business, i.e., cost savings, improved employee engagement, RFPs, and sales volume won, or other awards and recognition.

Conclusion

It is evident, and there’s no doubt in it that a well-crafted sustainability strategy can unlock growth and improve business performance in companies of all sizes. And you have to raise your interest in creating one for your company and starting down the path toward its successful implementation.

We can help you build your sustainable strategies, please contact us and see how we an make it happen together.